Public Launch Strategy
🚀 Public Launch Strategy
Complete every critical item before going live
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0 of 28 tasks done · 0/17 critical
🚨 Immediate Fix Required — Google Search Console Sitemap Error
The 10 "Couldn't fetch" entries in Search Console are individual page URLs that were submitted as sitemaps by mistake. Here's the exact fix:
- Go to Google Search Console → Indexing → Sitemaps
- Delete all 10 individual page entries (/financialhealthanalyzer, /marketingtools, /taxlegalhub, /marketresearch, /creatortaxhub, /businesssetup, /affiliatesignup, /businessadvisory, /fundinghub, /loanprescreener)
- Add new sitemap:
https://www.thelaunch-pad.com/sitemap - Click Submit — Google will crawl within 24–48 hours
Submit sitemap to Google Search Console
Go to search.google.com/search-console → Sitemaps → Add: https://www.thelaunch-pad.com/sitemap
OpenRemove individually submitted page URLs from Search Console
Delete the 10 individual page URLs (/financialhealthanalyzer, /marketingtools, etc.) — they were submitted as sitemaps by mistake. Only /sitemap should be submitted.
Request manual indexing for top 5 pages
In Search Console → URL Inspection → enter each URL → Request Indexing. Do: Homepage, /Pricing, /LoanPreScreener, /FundingHub, /BusinessPlans
OpenVerify robots.txt is accessible
Visit https://www.thelaunch-pad.com/robots — should show Allow: /
OpenVerify sitemap is accessible and shows correct URLs
Visit https://www.thelaunch-pad.com/sitemap — should show XML with thelaunch-pad.com URLs (not preview URLs)
OpenSwitch Stripe to LIVE mode keys
Replace test keys with live keys in dashboard → Settings → Secrets. Update Stripe_secret_key and Stripe_webhook_secret.
Update Stripe webhook endpoint to production URL
In Stripe Dashboard → Webhooks → update endpoint to https://www.thelaunch-pad.com/stripeWebhook
OpenTest a live payment end-to-end
Make a real $1 test purchase and verify receipt, DB record, and webhook fires correctly.
Review and finalize all pricing tiers
Confirm Starter / Builder / Accelerator prices are correct in Stripe and on /Pricing page.
Confirm Terms of Service is live and accurate
Visit /TermsOfService — ensure effective date, company name, and all clauses are final.
OpenConfirm Privacy Policy is live and accurate
Visit /PrivacyPolicy — GDPR/CCPA compliance, data handling, contact info all correct.
OpenVerify cookie consent banner appears for new visitors
Open site in incognito mode — cookie banner should appear before any tracking fires.
Confirm all loan/financial disclaimers are present
Check /LoanPreScreener and /FundingHub for proper 'Not a lender' disclaimers.
Test welcome email for new signups
Create a test account and confirm welcome email arrives within 2 minutes.
Test affiliate signup confirmation email
Sign up as affiliate and verify email is received.
Confirm support email is monitored
Ensure support@thelaunch-pad.com (or equivalent) goes to an active inbox.
Test site on mobile (iOS + Android)
Navigate through Dashboard, Pricing, LoanPreScreener on real devices. Check all buttons are tappable.
Check page speed with Google PageSpeed Insights
Run https://www.thelaunch-pad.com through PageSpeed — target 70+ score.
OpenConfirm Sentry / error monitoring is active
Trigger a test error and verify it shows up in Sentry dashboard.
Set up uptime monitoring
Use UptimeRobot (free) to monitor https://www.thelaunch-pad.com every 5 minutes.
OpenPrepare launch announcement posts
Draft posts for LinkedIn, Twitter/X, Instagram. Schedule for launch day morning.
Schedule Product Hunt launch
Create Product Hunt listing. Best days: Tuesday–Thursday. Coordinate upvote push.
OpenSend launch email to beta / waitlist
Draft launch announcement to your email list. Include key features + CTA to sign up.
Notify affiliate partners of launch date
Email your affiliate partners with launch date, promo materials, and their referral links.
Test full signup → paid conversion flow
New account → select plan → enter payment → confirm access to paid features works.
Verify Investor CRM is functional
Add a test investor, log an interaction, check the pipeline report renders.
Test loan application submission end-to-end
Submit a test loan application and verify it appears in admin dashboard.
Review all admin pages are accessible
Log in as admin and verify all admin nav items load without errors.