LaunchPad

Small Business Growth Platform

www.thelaunch-pad.com | contact@thelaunch-pad.com | (214) 606-4078

October 17, 2026

Fundera by NerdWallet

Partnership & Business Development

Attn: Strategic Partnerships Team

Re: Strategic Partnership - Premium Business Borrower Pipeline

Dear Fundera Team,

As Fundera (now part of NerdWallet) continues to connect small businesses with optimal funding sources, LaunchPad offers a complementary partnership that delivers what marketplaces value most: high-intent, pre-qualified borrowers with comprehensive business plans and financial documentation already prepared.

The Lending Marketplace Opportunity

Small Business Lending Marketplace

$300B+

Typical Marketplace Approval Rate

12-18%

Average Cost Per Lead

$45-85

Incomplete Application Rate

55%+

LaunchPad delivers pre-qualified, documentation-complete borrowers who close at 3x the rate of typical marketplace leads.

The Perfect Complement to Fundera

Fundera excels at matching businesses to lenders. LaunchPad operates upstream, preparing businesses for funding success before they search for lenders. Our users arrive at the marketplace with business plans complete, projections built, and documentation organized - dramatically improving match quality and conversion rates.

Patent-Pending Technology Portfolio

AI-Powered Business Planning System

Patent Pending

Generates professional business plans, financial models, and market research in minutes.

Automated Loan Matching Algorithm

Patent Pending

Intelligent pre-screening and matching increases approval rates by 40%.

Intelligent Document Generation System

Patent Pending

Creates lender-ready application packages automatically.

Competitive Moat: Our patent-pending technology creates a defensible upstream position that feeds higher-quality leads into lending marketplaces.

What Fundera Gains

Higher Quality Leads

Pre-qualified borrowers with complete documentation have 3x higher conversion rates

Better Lender Satisfaction

Complete applications mean happier lenders, better placement, and higher commissions

Lower Lead Acquisition Cost

Partnership referrals cost 70% less than paid acquisition channels

Differentiated Value Proposition

Offer business planning + lending matching as a comprehensive solution

Proposed Partnership Models

Option 1

Direct Referral Integration

LaunchPad users seeking funding are automatically directed to Fundera with documentation packages pre-built

Option 2

Co-Branded Solution

"Fundera Business Builder" - offer business planning to users before they search for loans

Option 3

Revenue Share Partnership

Performance-based partnership where both platforms benefit from successful loan placements

Projected 12-Month Impact for Fundera
Premium Lead Volume3,000+ annually
Estimated Placed Loan Volume$250M+
Lead-to-Close Conversion Improvement+180%
CAC Reduction70%

Next Steps

We'd welcome a conversation to demo the platform and discuss integration options that maximize value for both our users and Fundera's lender network.

Contact Information:

LaunchPad Partnership Team

Email: contact@thelaunch-pad.com

Phone: (214) 606-4078

Platform Demo: www.thelaunch-pad.com

We look forward to exploring how LaunchPad can enhance Fundera's marketplace value proposition.

Sincerely,

The LaunchPad Team

Business Development & Partnerships

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LaunchPad

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Important Disclaimer: LaunchPad provides tools and resources for business planning and educational purposes only. The content, calculators, and projections provided through this platform do not constitute professional legal, tax, accounting, or financial advice. Always consult with licensed professionals (CPAs, attorneys, financial advisors) before making important business decisions. LaunchPad is not responsible for decisions made based on information or tools provided through this platform.

© 2025 LaunchPad. All rights reserved. Patent Pending.

LaunchPad's AI-driven business planning, financial modeling, and loan matching processes are protected by pending U.S. provisional patent application.

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